Innovative ideas, new possibilities, today's technologies, digitalization. "Digitalization" - a word often heard but difficult to grasp. Businesses ask themselves: "What does this big word mean for my company or for my business areas. One should follow up, use these possibilities - or even surprise with it."
In our Digitalizer module we focus on the digitization of products. How? First, we attach an NFC chip or QR code, which can be scanned by smartphones, to physical products. We then define the freely designable landing page of the "digitised" product and as soon as the customer scans the QR code or NFC chip, he is directed there. With this technology we can use crazy new possibilities: 100% counterfeit protection, innovative landing pages, voucher distribution, address collection, retargeting campaigns, apps, social media campaigns, payment options, explanatory or surprise videos, modern business cards, video games, and much more.
FC St. Gallen. In cooperation with the tech startup collectID and the blockchain company bcts.ch we have produced the tamper-proof FCSG legend shirt by footballer Marc Zellweger. The shirts are equipped with a small NFC chip, which can be scanned with a smartphone to verify the authenticity of the shirt. The shirts are limited to 300 pieces and are linked to a digital twin on an immutable blockchain, whose technology ensures that each shirt is 100% unique and cannot be counterfeited/copied. In addition, the scan gives you a digital experience thanks to a personal surprise video by the footballer Marc Zellweger.
k-sales.ch GmbH. In cooperation with the promotional products dealer and textile printer k-sales.ch GmbH, we provide promotional products and textiles with an NFC chip. With a scan, these automatically generate a voucher code for the recipient to redeem for partner products. The customer receives a freely designable digital experience and the company can collect otherwise inaccessible e-mail addresses in a new and innovative way for further marketing campaigns.
Swiss Cycling. Whoever participates in at least four of the popular
Top Tour events during the 2020 season will receive a flyer with QR code, with which one can secure an exclusive Top Tour Gilet from ASSOS. By scanning the QR code, you will be redirected to an online shop specially set up for the event, which has been programmed to your specifications. With verification questions, you can order the free product and Swiss Cycling will apply for membership in return and collect contact details for further marketing activities.
With the latest innovations we give your products or marketing measures more depth, more stories or more benefits. The Digitalisator is, so to speak, our pool of innovations in which we realize, fiddle about, test, try and combine this with your needs.
There are countless possibilities to use the technology of product digitization. However, we are convinced that making products tangible and emotional is a big step towards digitalization: because when you digitalize your products, you digitalize your business.
Free initial consultation
Installation of NFC chips
Generation of QR Codes
Design of the landing page or digital world
Cooperation with pioneering partners
Evaluation of campaigns
An alternative explanation.
Hans and the insane asylum
Once upon a time in an insane asylum on the Internet, there was a T-shirt, restricted by a straitjacket. A fine psychologist by the name of Dr. Crazy had been asking the confused T-shirt for hours how it got on the Internet and what its intentions were here. But the T-shirt could not give clear answers. The confusing words that the T-shirt gave off were very worrying for Dr. Crazy. The only thing it said was "LOXOTIPU!
What is Loxotipu? What is a T-shirt doing in our internet world? Dr. Crazy had no answers and sought help from the IP-police to find out the origin of the T-shirt. But the IP-police could not find any answers either. So they asked the Backup-FBI for help. They then rewound the time of the T-shirt and found a trace in a mysterious blockchain. Seven brave Backup-FBI agents got in touch and followed the complicated blockchain traces around the whole internet world back to the beginning and finally found a chip with many codes and the name NFC on it.
After racking their brains, a brave Backup-FBI agent named Hans has agreed to touch the chip. And with the touch, Agent Hans' eyes suddenly rolled back and a huge T-shirt appeared, speaking in a loud deep voice: "I, Loxotipu, have sent my only son, T-shirt, from the physical world to the digital world. The purpose of the T-shirt in your internet world is to prove to mortals that I am not a fake, but real. In addition, my Digitalisator disciples have infinite possibilities to present the T-shirt impressively and with various functions in your digital world. The connection from your digital world to the physical world is this NFC chip that can be scanned with a smartphone. Ha ha ha"
Loxotipu disappeared, the eyes of Agent Hans rolled forward again and he came back to his senses. But what he then saw in front of him, frightened him. All his colleagues were standing there with wet pants on, just saying: "LOXOTIPU!"
And so all the agents present lived locked up in the insane asylum for the rest of their days.
The moral of the story: Loxotipu attaches NFC chips or QR codes to products, enabling the connection of a physical product to the Internet. We then use the Digitalisator to create innovative ways to offer the customer a digital experience when buying a physical product or to tamper-proof products with blockchain technology.